What is the difference between serum and moisturizer? Which one should be applied first when using them on your face, before applying sunscreen?

The main difference between a serum and a moisturizer lies in their formulations and purposes:

About Serum:

• Formulation: Serums are lightweight, highly concentrated formulations designed to deliver active ingredients deep into the skin.
• Purpose: They target specific skin concerns like hydration, aging, or brightening with potent ingredients such as vitamins, antioxidants, or peptides.
• Texture: Serums typically have a thinner consistency than moisturizers, allowing them to penetrate deeper into the skin.

About Moisturizer:

• Formulation: Moisturizers are thicker creams or lotions that primarily hydrate and seal moisture into the skin's outermost layers.
• Purpose: They provide hydration, support the skin barrier function, and can contain ingredients that soothe and nourish the skin.
• Texture: Moisturizers are richer and more emollient compared to serums, creating a protective barrier on the skin's surface.

How to Apply Serum And Moisturizer

• Serum: Apply serum first after cleansing and toning. Serums contain active ingredients that should come into direct contact with your skin to maximize their efficacy. Allow the serum to absorb fully before proceeding to the next step.
• Moisturizer: After applying serum and allowing it to absorb, follow with moisturizer. This helps to lock in the serum's benefits, provide additional hydration, and prepare the skin for sunscreen application.
• Sunscreen: Lastly, apply sunscreen as the final step of your skincare routine, ensuring it covers all exposed areas of your face and neck. Sunscreen should always be applied during the daytime, regardless of whether you're using a serum or moisturizer.

Serum You Should Apply In Your Daily Routine

Daytime: Apply the Advanced Day Energizing Face Oil Serum first after cleansing and toning. Follow with a moisturizer like the Moisture Lock Ultra Hydrating Face Mist from Simree Cosmetics to seal in hydration before applying sunscreen.

Nighttime: Use the Intensive Night Renewal Face Oil Serum after cleansing and toning in the evening. Follow with a night cream or a more nourishing moisturizer to support overnight repair and hydration.