What ‘Cruelty-Free’ Actually Stands For

The term 'cruelty-free' means a product or its ingredients were not tested on animals at any stage of production. But with so many logos and claims floating around, it can be hard to tell what’s legit, especially in India.

What Makes This Crucial for India

India was one of the first Asian countries to ban animal testing for cosmetics in 2013. But products can still be imported from brands that test elsewhere. That’s why looking for clear cruelty-free certification is essential.

What Real Cruelty-Free Labels Look Like

PETA: Look for the Bunny Logo That Means No Testing

One of the most recognizable logos globally. Brands must sign a statement of assurance that no animal testing is used.

Leaping Bunny-Cruelty Free International

Considered the gold standard. Requires supply chain audits and strict no-testing policies.

India-Specific: GCF (Global Certification Forum)

Not as common yet, but gaining traction in India to verify local cruelty-free claims.

Tip: Look beyond the logo; real cruelty-free status is verified. Simree’s Cruelty-Free Commitment.

100% cruelty-free from day one

Vegan-friendly ingredients

No animal testing ever

Working toward global certification with Leaping Bunny and PETA-approved brands list

Every Simree's natural skin care product is developed and tested with safety, ethics, and love for animals in mind.

Ways to Support Cruelty-Free Beauty in India

1. Read labels closely  watch for vague claims like natural or cruelty-free.

2. Use verified databases to confirm, like PETA India or Cruelty Free Kitty

3. Support brands that commit publicly, like Simree

4. Ask questions. If it’s not clear, it’s worth clarifying.

Conscious Beauty, Mindful Living

"Cruelty-free" isn’t just a buzzword; it’s a value system. At Simree, we believe kindness to animals, skin, and the planet can (and should) go hand-in-hand.

You deserve beauty that feels as good as it looks and that never comes at the cost of another living being.